Even if your company is a large multinational, respected, and dominate the leader in your space or a small enterprise. Having your online presence for a short period can help you make many acquisitions, have an active user-base, and community that continues to grow. Some of the problems that such companies are suffering from, like most sites of their size and caliber, are content. The content is king, there is no debate, but it can lead to market confusion because of its sheer scale. We can help you for better ways to prioritize your content and organize it in such a way so that it was not an overwhelming experience for the users. We also make specific strategies as per the current social media initiatives, what they are doing right, wrong, and not doing. Lastly, we also focused on user retention, improved site usability and expanded on different avenues for monetizing. These are the other variables that we look at and factor in when working with clients to achieve their desired goals and results. Marketing is just one variable, but the second being the consumer interaction with the website. What happens when an internet user only scrolls on Google becomes your potential customer and lands on your site? It’s a beautiful situation when this customer calls you or make a payment or become a lead for the sales enquiry! As a business should focus on, things that you should focus on are how long they stay on your site, how well they can navigate the site, find the relevant content/products, interact, and make purchases.
This post reflects on some of the critical observations and suggestions to the client from the COMAAG team. We have touched upon a multitude of areas. We have also added additional thoughts and pointers, and some may be relevant to you, some may not. We have full faith that this blog post will help you pull away from this and perhaps use it and learn from it.
Here are the critical thoughts on how you can convert your potential customers into actual clients
Collect current and potential users email addresses:
- Capture users email addresses (if the system is not in place). Implement an opt-in mailing list solution. Do I need to further expand on the benefits of this?
Break down the walls:
- Make your most prominent content offerings visible on the front page. Do not bury it in sub-directories of parent links and drop-down menus. Give your core offerings high visibility at the front door.
Provide a map:
- Create a sitemap for your content. If I’m lost on your site, throw me a lifeline.
Focus on the expert layer:
- You have Besides, if made quite a few blog acquisitions, has thousands of site members who publish blogs on the site. Arriving at the site, the distinction between expert, and user-generated content was hard to distinguish. With some minor graphical enhancements, that problem can be easily solved. Think about how you can incorporate expert layers into your product marketing. Think about the ways you can build and achieve brand credibility. Ask experts to contribute blog posts, video posts, anything that sheds light positively on your product and brand. This strategy might cost you a few bucks, but always make sure your motives are transparent.
Don’t guess, ask:
- Solicit site feedback. Create a site usability survey. Improving site features and functionality comes down to data. Create a customer feedback survey, nothing too lengthy. Let the users of the site speak to you in their own words. Ask them direct questions, what they would like to see more of, less of, and so on. Reward them for participating in the survey, as this will also be used to get them to participate. By participating they could be entered in a drawing to win free shirts, hats, you get the picture. This is a tip, and it’s on you whether your brand needs to follow this or not.
Optimize for Mobile:
- If your site is not in place, build a mobile version. According to the Internet research company eMarketer, there are 405 million mobile internet users worldwide, and the figure is projected to double within four years.
Create outposts. Go where the existing and potential customer base is and establish a presence.
- Establishing a Twitter account is a necessity, and should be a priority. To create one Twitter account for<insert site name here>, then gradually experiment with the in-house blogs. The main <insert site name here> account will be the megaphone for the entire site, so multiple charges may not be necessary. Create multiple social media accounts for the leading branded blogs on the site. Let the in-house bloggers post on them. They will broadcast on these accounts, and staff will need to have minimal involvement, except monitoring the funds from time to time. Let the bloggers create and bring their followers to the site.
- Use Twitter for brand monitoring. Consumers are voicing their frustrations in growing numbers on Social media websites, and businesses are listening. If something is being mentioned on such media, it should be relativity easy to track it using a basic specific Twitter search. You can also narrow down your results further using search operators or advanced search. Twitter search pages also give you an RSS feed for the search term results. You can add the RSS feeds to your watch lists in Google Reader.
- Establish a Facebook account only for <insert site name here>. Create a Facebook group for <insert site name here>. Updating will require minimal staff involvement, except the group. RSS and social content aggregators, i.e., Instagram, Twitter updates etc. will update the Facebook profile automatically. Staff can go in from time to time to react to comments, post new links, etc. At the very least this account is to be used for an outpost, any added efforts is undoubtedly a plus.
- Establish an Instagram account and set up the profile with all the relevant news and links pointing back to <insert site name here>. Blog posts and featured content should be imported, and the links to be posted often. Instagram is about flashy images and infographics. Make sure your business page talks for your brand in the catchiest way. Encourage following on all the social networking accounts. Remember both of these sites are in international markets. Are you targeting them?
- Establish a YouTube channel and other video platforms. This is core if you are creating an original video. While we don’t want to drive too much traffic away from <insert site name here>, these sites serve a few purposes, and one is brand exposure, the second is for SEO. User-generated content and the areas that display it tend to rank higher in search engines. The same is true for social networking sites, such as Facebook, LinkedIn Twitter etc. These are authoritative links, accounts and links from these sites are weighted much higher and rank higher in search.
- Give people the tools to extend your brand outwards across all the social networks. Consider developing widgets, Facebook applications, Mashups, API. How many people are using google nowadays? You get the picture.
- Promote the social networking site accounts with badges/buttons (nice eye candy on <insert site name here>). Encourage the following and follow everyone back.
- Give your users the ability to import RSS, Flickr feeds, amazon wish lists, Twitter statuses, bookmarks and so forth. This, of course, depends on your product. A particular company has extensive user-generated content, such as user-created blogs, videos, and pictures. But an essential element is about the livestreaming element for their users.
- It is advised that it is better to create a step-by-step primer for creating blog posts. In addition to measures for promoting the blogs. The more we can arm the users with information and tools for promotion, the more traffic it will drive back to <insert site name here> in the long term. An expert could implement a weekly series for blogging tips. Since blog content plays a significant role on the site, we write and create the 100% Unique Content.
- Empower, and encourage the users to use and link to the content you created on the website, on their other social networking sites. Widgets play a big part in this as well.
It is very important to promote your blogs and write valuable articles for better reach and engagement.