Any aspiring entrepreneur must understand their business niche and how they should structure their business for success. It is a very important fuel Internet for a successful business to understand internet-based marketing.
You have to learn the basics first, understand your market and customer habits. Luckily, in the world of the internet, vital data, numbers and facts are easily found.
What You Will Learn in this Article
- Google User Data
- How Predictable Website Traffic Volume Is Calculated
- The $USD, An Affiliate Marketing Website, Can Generate
- How To Rank For & Guarantee A Top 3 Google Page Position
The Numbers…
Google User Data
Google Page One Visitor (Traffic) Behavior :
91.5% of all Google search engine traffic stays on Page One
33% of all Google search engine traffic goes to the Position One website, on Page One, of the search results. 18% Goes to website Position Two with 12% Going to Position Three.
How To Predict Website Visitor Traffic Volumes
Google provides data for every search phrase called keywords that has ever been used by an internet User when trying to find the answer to one of their queries. It’s essential to any internet marketing business to know what their potential customers search Google for.
Keyword data is readily available to anyone that wants it, either directly from Google or other keyword tool providers.
You can search for any keyword and understand the analytics for that particular keyword.
How To Calculate Website Traffic To Sale Conversions
There is no data that is officially published for the average conversion rate of affiliate websites; however, based on 17 different affiliate websites run by a company called Invesp, website visitors converted into sales at a rate of 26%. (source: INVEST)
For our understanding, we will take an average conversion rate of 10% to be the norm.
Conversion Of Traffic Volume To Sales At A 10% Conversion Rate:
Google Position Visitors / Month Conversion % Unit Sales
Page One 1 3,996 10% 399
Page One 2 2,180 10% 218
Page One 3 1,453 10% 145
How To Rank A Website To A Page On Top 3 Position
Google is generally secretive about how it’s algorithm works. However, they have stated that the most significant ranking factors for evaluating a website’s position in their search engine are niche relevant content and content-based ‘Backlinks’. Backlinks are used to a certain extent these days as the more focus in on publishing the relevant content.
But what is actually meant by backlinks?
Backlinks are made when one website connects to another. They might join because they partner with each other or if one company has executed work for the other. Your internet marketing business must have a proper back-linking strategy.
When ranking a website, other significant factors are such things as the quality of the website’s; Relevant Content, Keyword page integration, Page structure and overall User experience. Get these things right, and a website is a set-up to rank in Google.
How To Guarantee A Website Will Rank High In Google
Ranking websites to the top of Google search results can be a long and arduous task, especially if there prevails a lot of competition for the keywords you want to rank for.
Using various tools, you can establish how easy or difficult it will be to rank to the top of Google for different keyword search terms.
There are several highly reputed keyword finder industry tool to assess keyword data difficulty and potential ranking capabilities.
For example, if the keyword’s status is like below
- Keyword Difficulty (KD) = 32/100 (Relatively Easy To Rank For)
- Keyword Monthly Volume = 12,109
- DA (Domain Authority) for positions 1 & 4 are low at 17/100 & 21/100 respectively
Technically speaking, it would take a website with a DA of 17+, with page content specifically dedicated to the subject matter and the search term keyword, to attain a top 3 Google ranking position.
Is it as simple as that? YES with one caveat to guarantee success. That caveat being, hiring the experts in this sector that can put extra efforts to run the marketing campaign for you and get the desired results. It is very difficult to get on the search list of google because of its complex algorithms, but by consistently putting efforts shall give you long term benefits.
I hope this article helps and provides you with good insights on internet based marketing!