How to make creative videos and presentations quickly and at pocket-friendly prices

When it comes to video creation, there are a lot of moving parts. So, to create a genuinely artistic film, you must consider how everything will work together. We’ll go through the top 10 tips for taking your video production imagination to the next stage in this article. Top 10 tips to take your video production creativity to the next level.


A good video’s lighting has always been crucial. Many small and even medium-sized productions, however, do not use lights for logistical and financial reasons. Even when shooting low-budget footage, you should still be lighting up now that lighting technology has improved. There is no justification for not getting lights on your TV, whether it’s LED panels, compact FINGER lights, or soft fluorescent lights.

2. Color

One thing that is not given enough thought at all levels of video production is color; this is not as simple as black and white or color. It is about manipulating the white balance, choosing the color palette, the color of the light related to the actual or fictitious time of day. Color can dictate the mood. It can influence the way the viewer perceives the tone of the words spoken by the interviewer.

3. Choice of lenses

There are several different aspects to choosing lenses. First of all, what lens? Options include vintage or modern, film or photo, aperture, sharpness. Then once you know the lens, you have to choose the focal length. Do you want wide-angle distortion for a creative shot, or do you want an 85mm portrait lens to help compress your subject and its background?

4. Composition

The composition can also be influenced by the lenses you use. The rule of thirds, for example, is a common way to frame a shot for a talking head. You might want to break the rules or use a more fun theme for more artistic video creation. An example would be playing with headroom in an interview where you could give someone much more headroom than usual or provide very little room to speak.

5. Timelapse

Timelapse is a well-known technique, but it is often misused or poorly executed. When this technique is used correctly, it is an excellent method for demonstrating time and demonstrating something more quickly than a standard setup. It can show you around a place, show you how time passes from one day to the next, and show you something in progress, such as a construction project or a growing plant.

6. Production design

When people attempt creative video production, especially at the lower end of corporate video production, they often neglect production design. As mentioned above, color and lighting are essential, but they are strongly tied to production design. Accessories and décor help add colour to the scene as well as create depth. Convenient lamps or window placement help motivate and sell the lighting design.

Do you need to make a video but don’t have access to a camera? It’s no problem!

There is a plethora of marvellous and creative ways to make a video using just a laptop. Without any fancy equipment, we’ll walk you through six of the most accessible and straightforward ways to make a film. Warning: you’ll have no excuses for not making more video after reading this message!

1. AI stands for Artificial Intelligence.

No, really. There are plenty of online services that allow you to create incredible videos & presentations with artificial intelligence (AI) doing the editing.

You must first choose a subject by entering text or a URL. The platform you’re using will then use advanced algorithms, approved content, and automated editing software to create a video for you.

Wibbetz, a startup that uses AI to automate video editing, is one such platform. Magisto is a similar alternative. They let you upload your clips and use artificial intelligence to edit them together in the mood you want for your video. If you already have some material to work with, this is a good choice.

None of these solutions – at least not yet – are entirely automated. You also have complete control over your video’s branding and final production.

2. Watch a live stream

Have you run out of time to record and edit a video? Live streaming is a simple and effective way to communicate with audiences.

An automatic recording of your live stream is saved to your account as a bonus. The on-demand video can then be shared as is, or you can download it, make changes, and reupload it to our website. It’s essentially a two-in-one solution for making a video using just a laptop.

You can use your camera’s built-in webcam, a screencast, or pre-recorded video files to live stream.

3. Create a screencast

Screencasts allow you to record your screen behaviour as you click through various programmes or web pages. Screencasts are a perfect way to guide audiences through a particular method or teach a new ability. They’re commonly used for support videos.

Here’s how to make a professional screencast, with step-by-step instructions:

You’ll need screen capture software, such as QuickTime, SnagIt, Screen flow, or Movavi, to begin. 

HD video support, quick navigation, audio capture, and special effects, such as the ability to highlight a particular part of the screen, are all essential features to look for.

Then decide on a subject. It may be demonstrating how to make creative videos with a new method or how to complete a procedure to audiences correctly.

Prepare ahead of time by practicing the steps you’ll be taking. It will aid in the production of a smooth video with more minor errors.

Even though you can record both the screencast and the audio simultaneously, this isn’t always the best option. You don’t want to redo the whole sequence if you skip a line or stumble over a phrase. And if you have to combine the audio and video later, it’ll be worth recording the audio separately for this form of video might save you many headaches.

Quality matters regardless of how you record the audio. To sound fantastic, you don’t need a fancy microphone. A tranquil and silent space in which to record your script could be the most critical factor.

You can either use your laptop’s built-in microphone, your tablet or invest in an adapter. For example, this microphone is ideal for voiceovers. Choose your microphone, make a list of the bullet points you’ll need to cover and start recording!

4.Talking Head on Webcam

This technically necessitates the presence of a built-in camera on your laptop. We’re counting it like most people do these days!

The trick to creating a professional-looking talking-head video is to get the lighting right, position the laptop correctly, and frame your shot perfectly. This form of video is unlikely to be best viewed at a typical desk.

If your laptop is on your desk, it is far too low to film your face from a flattering angle. Raise it to a point where the camera is approximately at eye level. Then, to stop viewers from seeing up your nose or the dreaded double chin effect, tilt the camera slightly downwards.

Two different camera angles are seen in the image above. The model on the left is looking down at the camera, which makes for a less flattering picture. She’s looking slightly up at the camera on the right, which is generally flattering on most people. It’s subtle, but a slight shift in camera angle can transform a film.

Equally critical is the lighting. Any available table or floor lamps should be placed behind the laptop and softly illuminate your face. Make sure you don’t have any harsh shadows behind you. Make sure you’re not silhouetted by a backlight, such as a fan, as well.

Finally, make sure your shot is visually appealing by framing it correctly. Be sure to take care of the essentials, such as cleaning up behind you. If necessary, rearrange furniture and art to create a visually appealing environment.

You’re ready to shoot with an adequately placed laptop, flattering lighting, and a well-framed shot. You’ll need software that allows you to record video from your webcam to do so. If you’re using a Mac, use QuickTime, and if you’re using Windows, use the Camera software.

5. Microsoft PowerPoint

Did you know that PowerPoint allows you to export video? If we’re honest, this isn’t the best way to make a video. But it’ll suffice in a pinch!

A comprehensive guide to using PowerPoint to build video is available from Microsoft. You’ll need to be comfortable with PowerPoint. Even then, their guide cautions that it could be a time-consuming operation.

You’ll almost certainly want to have a voiceover in your video as well. We recently published a guide on how to make professional voiceovers on the cheap. If you have a good working laptop, you’ll have to rely on the built-in microphone. If you can regulate the amount of background noise in your room, you can still get a good result.

6. Animated Video

The universe is your oyster if you want an animated video over a live-action one. Not only can you be very imaginative, but you also have a lot of choices and complete control over the end product.

We suggest using an online service that takes the guesswork out of making animations unless you are a talented artist or design professional. Vyond, Raw Shorts, and PowToon are three of our favorite animated video platforms, but there are plenty of others to choose from.

Draw out the various scenes of your video to help you envision how you want the final product to look. This can be as simple for you or as complex as you want. It’s an easy move, but it’ll help you stay on track and produce a finished product.

Keep it brief and to the point! It will be easier to stay highly motivated if you don’t try to make a feature-length film right away, particularly if you’re starting.

Or the best way to do this is to seek help with a video production company in India that also acts as a video content creation agency with a professional video maker and has a good understanding of video making websites. 

COMAAG can help you create fantastic explainer videos, social media videos, branding videos, 2d animated videos, stock footages and much more. We are a full-fledged explainer video company.