As we approach the middle of 2021, many animation companies in India are starting to look ahead and predict what content marketing in digital marketing will look like for the rest of the year and beyond. While the necessity to develop relevant and compelling content remains at the heart of every successful plan, there is a growing recognition that material must become more interactive and visual to engage people. Animation is a dynamic industry that is constantly evolving. He’s undoubtedly observed that the animation style he grew up with has evolved into something entirely different. Well, animation has progressed from its beginnings to what we see now.
The first time we saw animation was in a movie or a short film. TV shows, ads, YouTube videos, social media, and video games all feature it now. The images have been developed in all of these mediums and will continue to evolve in the future.
Take a look at the content writing services industry two or three years ago, and you’ll notice that the outcomes have been considerably more significant than we could have predicted. So, what direction might the content writing company industry take next?
This post discusses where animation is going and what you may expect to see in the coming years.
Statistics on animation
While visual content can range from images and infographics to gamification and videos, animation is one of the most popular trends. While some may dismiss energy as too challenging to create or out of sync with your brand, consider the following statistics.
That is something that no one has time for. Consumers are becoming increasingly frustrated with material that is either too long or too difficult to absorb. They don’t want to read long blog entries with few visuals, nor do they want to have to click repeatedly to close adverts while reading. They want exciting, to-the-point material that provides value, and a short-animated movie can provide just that.
It’s a win-win situation for everyone. Marketers can use animated films to avoid common blunders and problems. There’s no need to be concerned with tedious and inconvenient lighting, sound, or speakers. Can’t you seem to locate the right spokesperson? Make your own. It’s also not essential to spend a lot of money on expensive equipment to generate an animated video; you can quickly build your videos without spending a lot of money with an online animation maker.
There is a lot of room for growth. Your business can benefit from animated material. Dropbox, which put an animated how-to video to its main page and had 10 million new users join up and a $ 48 million gain in income, is one of the most widely cited examples of animated video success. According to other studies, animated videos have the potential to boost traffic by nearly 200 per cent.
It is preferable to consume and share. More than half of CEOs say they prefer to watch a video than read a text, and at least one company-related video is seen each week. In reality, video accounts for the great bulk of Internet traffic, with 64 per cent of consumers who watch a video being more inclined to purchase a product. In addition, videos have a higher chance of being shared. More than 90% of people who view the video on their phones share it with their friends and followers, particularly if it is engaging or entertaining. Animated video is a strategy to consider.
Why is animation so popular?
The popularity of animated video marketing begs the question of why it is so effective. Why do people seem to enjoy animated videos so much? For starters, animation grabs and holds the audience’s attention. A well-made content writing service can entertain and educate the audience by reducing complicated topics into a simple style. And, because the information is usually visually and audibly provided, viewers are more likely to retain it than if it is only read.
In terms of marketing, animation gives you greater control over your brand and image than live video. For example, you may construct a picture of your ideal consumer, utilize brand-consistent colours, graphics, and language, and bring your business experience to life in a way that other forms of material would not.
Maximizing your video
If you’ve decided to incorporate animation into your content marketing plan, there are a few things to keep in mind to ensure success.
Keep it brief. Users do not tolerate long videos. Keep your video around two minutes long, noting that your goal is to pique people’s interest in what you have to offer and get them to reply to you. You don’t have to include all of the information in the first video.
Animation, although often considered a more or less modern medium, has been used in different ways since 1906. Over the past century, we have used it to entertain, as propaganda, and tell stories that invoke emotion.
Maintain a customer-centric approach. Your audience is interested in learning what’s in it for them and how you can help them. So don’t get caught up in the details of your company or product. Instead, what you and your product can do for your customers should focus on the video.
Animation is an art that plays a significant role in the business world and impacts the lives of the masses in general. Moreover, in this era of digital marketing and strategy, a lot of animation is used on the internet to promote the target audience. Therefore, the need for animation appears as a distinctive form of interaction that helps convey the message and communicate with the audience.
The first known animated film was made in France in 1906, titled Humorous Phases of Funny Faces, and it was made with chalk drawings. Since then, other small animations have been made, but Walt Disney produced the first synchronized animated cartoon in 1928, called Steamboat Willie. Many comics like this followed and were used to entertain viewers with jokes and charades of drawn characters. Nine years later, Disney released the first full-length future movie, Snow White. And in 1993, software for 3D animation was created.
All of these events lead to the animation and movies that we see today. From Spiderman: Into the Spider verse to CGI live-action movies to famous YouTube animators, energy has become a popular form of storytelling that has helped shape the modern world.
Animation is important because it allows us to tell stories and communicate emotions and ideas in a unique and easy to perceive the way that both young children and adults can understand with the help of a creative content consultant. Animation has helped connect people worldwide in a way that writing and live-action movies sometimes can’t. Today, anyone can take a drawing tablet and show his ideas to the world. Figures drawn can be fun or make something severe or sad feel playful and less intimidating to make the viewer more comfortable. Other times, it allows people to come together out of a single passion, like a fandom, and work on big projects (called MAP, which stands for the multi-animator project) based on their interest in making something as high-quality as a professional movie. as The Five Giants [FULL MAP of the Warrior Cats], regardless of beliefs and opinions that differ. Often, it has simply served as a way to create a moving story that makes you think. Through live-action movies, people can form prejudices based on the appearance and real-life personality of an actor playing a character. But as an animated character, the texture feels like his own being.
The animation industry is changing rapidly and will not slow down anytime soon. In the years to come, you can expect to see even faster changes as technology advances and tastes change to reflect our capabilities.
With all these animation trends happening simultaneously and the quality of animation becoming more realistic than ever, it is clear that the animation industry will evolve in demand and meet the needs of its customers.
Hopefully, you have enjoyed reading this article and decide to apply what you have learned in your animation business. You may find the key to getting more animation clients and getting noticed in the industry!
Want to learn more about animation and its business side? Or searching for content marketing near me? Get in touch with us now!