Information abounds in today’s digital world. As a result, users may now acquire the answers they need in a fraction of the time it used to take. Long lists of data or information, on the other hand, can turn off some consumers who prefer simply digestible content. As a result, it’s critical to discover alternative techniques to get their interest, such as infographics, which are an essential aspect of SEO.
In recent years, infographics have gained incredible popularity globally, especially on social media platforms like Pinterest, Facebook, and Twitter. As a result, companies are increasingly interested in incorporating infographics into their SEO efforts due to their efficiency in presenting information to the target audience quickly and straightforwardly. When implemented effectively, an attractive infographic can soon drive many unique views to a website.
In this post, we will explain what infographics are and discuss the importance of infographics for SEO. As you will discover, spending time and effort creating infographics could boost your business needs, especially if you want to increase your SEO campaign.
What are infographics, and how do you use them?
Your postings are likely to be incredibly informative if you use your blog to share knowledge about your speciality or sector. Although this form of material can be quite beneficial, it is essential to keep your audience’s attention span when developing it. Paragraphs and content paragraphs with a lot of statistics, for example, can easily be ignored.
Then there are infographics. They are a type of visual communication that aims to maintain the reader’s attention while presenting complex and factual information. Infographics are unusual because they mix charts and data, albeit they can take many other shapes, including timeline infographics, charts, bar charts, pie charts, and more editorial infographics.
Regardless of type, infographics typically use minimal text with enhanced shapes, icons, colours, and other visuals. The kind of style you use will largely depend on the type of content you want to present. For example, percentage-based data will probably be best visualized using pie charts.
Infographics are best used in conjunction with traditional text-based content to clarify or support information, but they can also stand alone. This gives them a lot of flexibility in creating content, but that’s just the beginning.
Importance of infographics in SEO
Many people are familiar with infographics, but they are unsure why they are preferable to plain text. Infographics are far easier to grasp and look at than a wall of text that gives the same information from a user experience standpoint.
These days, infographics are omnipresent, especially in the eLearning business; there’s even a website dedicated to them! What is the definition of an infographic? It is a visual depiction, such as a graph or diagram, to display facts or information. Designers prefer infographics because they can convey a complex set of ideas in a simple visual format. Readers can also scan material and research fast to obtain a comprehensive grasp.
Believe it or not, you have probably shared more infographics and, unbeknownst to you, promoted a business that knows the value of infographics more than you would care to talk about. In marketing, there’s a saying, ‘NEVER pay attention to what people say, but instead focus on what people do’ because they are almost always the opposite!
What People Do
If we’re honest, and you pay attention to what people on Facebook / Twitter or Google+ ‘share’, you will notice a trend; people share infographics without even thinking about what they are doing!
A good infographic should be sharing facts and figures with people in a visually pleasant way; I find myself looking at them frequently because they share ‘trivia like’ facts that are good to know in general. If infographics were a TV show, they would be Jeopardy, and if you use the Jeopardy format, you will surely get a boatload of traffic to your site when getting them created.
WHEN IS THE BEST TIME TO SHARE INFOGRAPHICS ON SOCIAL MEDIA?
Besides the most obvious answer, “always,” there is a ‘best time’ to post essential things you would like shared on your social media accounts suggested by a creative content company. I know that you are probably saying, ‘You’re crazy, but I come with research, my friend!
The best time to post something on Facebook is 3:00 PM on Wednesday1, provided Wednesday is not a holiday. Although other studies say any weekday between 6:00 am – 8:00 am and 2:00 PM – 5:00 PM.
This brings up the obvious question, what about differences with time zones? I would submit to you that this is why the ‘best time is 3:00 pm. For example, in the US, your post would be hitting the desk of someone in California at 12:00 noon, 1:00 Mountain, Central at 2:00 PM (don’t forget Alaska and Hawaii, it would hit them at 11:00 AM). So, while it would be kind of late on the east coast and right at the ‘edge’ of primetime, it’s perfect in the other time zones, although a little early in Hawaii and Alaska.
HOW TO CREATE A KILLER INFOGRAPHIC
You can create an infographic very easily in Photoshop or even Microsoft Publisher. However, it generally takes a while to get something that looks ‘professionally’ created, depending on your level of expertise with desktop publishing software.
Here’s a good example: in some markets, your cost per click on an advertising network can be as high as $20 per click; this is very common in highly competitive markets like mortgages. Let’s say that you outsource getting an infographic done for $60, share it on your social media account, and it performs poorly, only bringing you 20 or so visitors. Well, if you paid for those clicks via pay-per-click (PPC) ads, those 20 visitors will have cost you $400. Now, what about if it was successful and bought in 300 fresh visitors? You will be pleased to know that it would have cost you $6000 to get that many visitors with PPC, and we’ve seen a well-performing infographic generate THOUSANDS of visitors. Still, don’t know how to create one for you? Our content writing services include infographics marketing too. So, you can anytime reach the content writing company or rather us to get fantastic and creative infographics for your business.
GETTING THE BEST INFOGRAPHICS, GUARANTEED
You can be confident that if you follow the advice in this post, you will be well on your way to generating the best infographics on the internet!
However, you will quickly find that creating them is very time-consuming, so why not outsource them to us and avoid the hassle?
Just drop us an email at firstname.lastname@example.org, and we’ll give you a VERY reasonable, hassle-free quote on an infographic that will drive traffic and bring buyers to your websites 24 hours a day, seven days per week.