Marketing and sales complement each other.

Companies are constantly challenged to discover new ways to increase their sales, retain their customers and achieve their business goals.

 Many “gurus” and “miracle formulas” pop up all the time, applying the “last word” in conversion and sales. Don’t fall for that; there is an essential foundation for your company to achieve your results: The joint work of marketing and sales.

 A typical scene in companies of all segments and sizes is the fight between the marketing and sales sectors. Marketing accuses sales of not working on the leads passed by their department correctly and missing several closing opportunities. The sales department accuses the marketing department of only forwarding weak or “dirty” tips.

If the scene above is standard in your company, beware! You and your organization are the biggest losers in this cat and mouse game. Your profitability will go down the drain; your business will be threatened. So don’t let your teams get into this. 

Definition of roles

The classic division into departments makes no sense in today’s world, where the economy is sluggish. Each department has a well-defined role and does not get involved in the area of operation of other sectors.

This speech no longer serves the current moment. The responsibility for generating sales in the company is not only for the sales sector but for everyone. That’s right, from everyone. And marketing and sales have to work together.

In our content writing company, we usually do departmental integration work that has yielded many results. For example, we set up project teams where the participation of the sales team takes place from the moment of deciding on the characteristics of the products, the price policy, the definition of the target audience, etc.

 Of course, it makes perfect sense to involve whoever will sell a solution in the planning process. After all, it is the salespeople who know the reality of their customers in the segment.

 On the other hand, salespeople have to have a certain humility in recognizing that marketing is not that easy; on the contrary, it is pretty complex. As a result, many elements obscure the marketing team’s vision when launching a new service, for example.

Undoubtedly, the internet and new technologies have brought statistical data that were not part of the marketing definition process until recently. However, it is still new for many teams, and this introjection of new concepts takes some time to happen.

In our experience in marketing consulting, we have noticed that the integration of sales x marketing teams does not happen. Still, in companies where it does occur, positive results do not take long to appear.

This issue has been in the hands of companies for years. There have been significant differences between marketing and sales over the years. Some asked, “but why?” Others rolled their eyes and said, “you’re telling me!” Whether you’re on the marketing side or the sales side, what seems to be a war of the ages within companies/companies, I’m sure you’ve seen some light on how sales and marketing work together as well. Not just because you have to, but because there is value in the collaboration of the two.

Let’s dive a little deeper into the “war between sales and marketing.” With specific questions and statements that are being sought and asked, before we go through that rabbit hole, let’s take note of the general root of the differences between the two. My personal opinion believes that one way of saying that the origin of the differences is very pervasive comes from Marketing that says “We provided all these leads to you and you were unable to close them” and Sales that says “Your leads were not qualified leads and were useless to us. ” Or some back and forth variation from both sides.

It is time to delve into questions and statements.

How Can Marketing Help Sales?

Marketing offers material for the business, regardless of which side you’re on, and that’s part of their skill. Why wouldn’t sales seek to learn from marketing to serve their leads and consumers with content better? Why should we stop there? Emails, phone conversations, demos, and sales meetings with prospects and customers all use the content. The number of categories in which content can be found has grown dramatically. Why wouldn’t you want to enlist the services of the marketing team, which specializes in content creation? This is only one example of how marketing may assist sales.

Other options include having sales submit precise information to obtain the ideal “perfect lead.” As a result, marketers can qualify leads using methods and strategies to assist sales in getting the best leads, resulting in a greater close rate.

What should sales do for marketing?

Marketing and sales teams had to work together on many things; in small companies that are unable to have an entire fledge marketing team, most of the work is usually carried by the CMO. They had the task of leverage outbound BDRs for more marketing flair when it came to outbound emails. They provide the BDRs with enough content to pollinate the marketing content with their strategy and tactics when they had a potential customer on the phone. 

The ways that sales can help marketing are complex and straightforward. Here are some of those ways: Sales must have enough meetings to understand the actual needs of potential customers. This way, they will have enough data to share meaningful information with marketers. This gives marketers the data they need to understand what consumers want or like about the product/service, but it also gives them more data on what types of prospects are the best people/title.

These sales feedback also aids marketers in understanding the value of the marketing channels they employ by informing them of which leads are most qualified for sales and why. Marketers can then trace this back to the lead source to determine the marketing channel activity that has had the most significant impact.

Understanding what type of content, the marketing team is driving is another excellent approach for sales to collaborate with marketing.

Working together can improve all aspects of marketing and sales, but let’s look at a few additional issues or themes.

Why should marketing and sales be kept separate?

They shouldn’t be separated at all; you have two teams, two groups of individuals, and two critical components of the company’s success. So why should they be kept apart? Think of it this way. Marketing provides content about services/products/industry, data on which ads to run, which strategies will generate the best leads, which system will generate the most revenue, and ROI. You then have sales, interacting with customers and prospects first-hand, via email, phone calls, face-to-face, or any other means of communicating with someone who will potentially generate income for the business.

Your tasks are as complex as any other part of the business, including marketing. The sales team is responsible for taking the leads that marketing brings in and converting those leads into revenue. So why wouldn’t you want the two teams that drive income flow or cash flow to work together? For example, if you were making a movie, would you like the writer and producer to collaborate to create the best possible image for the audience?

Are sales part of marketing?

When looking at the big picture, sales are part of marketing, and marketing is part of sales. The separate two can still be successful if the teams and leadership execute them correctly. However, we have found teams working in unison to be a force to be reckoned with and, overall, they will achieve great success. And by doing it as a team, the effort, energy, blood, sweat, and tears that the process entails on both sides feel more rewarding.

We have met members of the marketing team who have better speaking skills and know-how to communicate with the consumer better than some of the best salespeople. On the other hand, I’ve seen salespeople write some of the best content-based letters, outperforming some marketing campaigns. Of course, the two teams will have disagreements because they are combining the skills and ideas of outstanding sales and marketing professionals, but they will come together in the end.

Contact us if you’d like to learn more about how marketing and sales can work together. And to know more how our content writing agency in Mumbai can help you with the content services.