Many social media marketers are in charge of managing and sharing social media posts across multiple platforms. However, social media marketing is NOT a one-size-fits-all proposition. Globally, there are 3.7 billion people who actively use social media. They use it for personal relationships and entertainment, as well as for work and research, as well as for business communication. Social media has evolved from a “nice to have” to a “must-have” component of corporate communications strategy. However, the world of social media is fast-paced and diverse. Social media platforms and technologies are evolving at a breakneck pace. New social networks emerge while others lose members and relevance. You don’t have to jump on every bandwagon to achieve your goals. However, it is best not to rely solely on one social platform to promote your brand.
For corporate communication, social media marketing has gone from being a “nice to have” discipline to a “must-have” discipline, and social media skills are no longer considered a “niche competition.” With the increasing number of marketing channels, cross-media marketing has become another task for most social media workers. However, each social network has particular characteristics and a specific community. Things that work well on Twitter can be ignored on Facebook and vice versa. Business contacts on LinkedIn may need to target differently than followers on Twitter or Instagram. Therefore, spreading the same content in the same way on multiple social channels might not be a good idea. Do not misunderstand. You can submit your material on all networks and meetings if you have something to say that concerns and benefits all of your social groups. However, to successfully cross-promote your content and posts, don’t blatantly copy and paste the same link, image, and comment in the same way. Are here:
6 Tips for Creating Perfect Social Media Posts and Tools to Get Your Job Done in No Time
1. Tailor your social media posts to each social media platform.
Each social media platform has its own set of possibilities for presenting content. The number of characters, image formats, and sizes available for social media posts vary by venue. Furthermore, communities react to material and post styles in different ways. The better you understand your audience and interact on various social media platforms, the more effectively you can target them. Make your postings specific to each social media platform and audience by tailoring the message:
Adapt your comment to the character limit of each platform. Then consider the number of characters shown in the preview to see if their meaning is clear.
Make sure your images match the image sizes provided by the networks. Consider tailoring your images to create Pinterest and Instagram-specific images to ensure your message is best delivered to suit these platforms.
Share your posts on your profiles and social media pages, along with additional comments for your message that will influence the language use of the respective community and will focus on your topics and interests.
Share your posts on various days and times of the day. Peak hours for traffic and engagement vary by network and community.
Your SEO content writing agency can also share your post in relevant Facebook and LinkedIn groups and communities but on different days and times and with additional messages tailored to each group and audience. Again, follow the community rules of each group and only share content that benefits the audience of the respective group.
2. Content is still king
Don’t post everything everywhere. Only share quality content that benefits the audience of the respective social platform. If you require 3rd party assistance, then seek help from a Mumbai content writing agency for SEO writing services, social media marketing services, and overall content marketing services. Then, take advantage of the content that converts best to each of your communities:
Share content that is tailored to the interests of your target audience.
Create and share tips to make life easier for your customers.
Share content that will help your readers remember you as a valuable source of information on your topic.
Provide helpful information, strategies, how-to articles, or entertaining content for your target audience and topic.
Tools for finding high-performing content for social media posts:
The Easy Blog Ideas, WordPress plugin, and Buzzsumo content marketing tool assist you in identifying the best-performing social media content.
3. Make a variety of visuals for your content.
Visual content is more likely to be shared, liked, and commented on than text messages alone. Content that includes relevant images receives 94% more views than content that does not have relevant images. Images will boost click-through rates (CTR) by approximately 47%. Infographics generate 12 percent more traffic and 200 percent more shares than non-idea-based posts.
Make a variety of visuals for your content, including photos, images, infographics, gifs, and videos. Then, use your images to share, share, and repurpose your content. For example, if you share content that includes multiple images, share each image one at a time to reuse your content. This will help extend the life of your content and allow you to re-share it without repeating yourself.
Tools to help create images for your social media posts:
Canva allows you to create charts and infographics very quickly and easily. In addition, Canva offers a wide variety of templates, layouts, photos, and icons that you can use to create professional-looking images.
Pixabay, Pexels, or Unsplash offer a vast collection of stock photos that you can even upload to your Canva designs.
4. Incorporate hashtags into your social media posts.
Hashtags have become indispensable for linking your posts to current discussions (trending hashtags) or making your social media posts searchable. However, hashtags do not perform equally well across all social media platforms. They work well for Twitter and Instagram but not for LinkedIn and Facebook. Furthermore, the character and number of hashtags work differently depending on the network. Tweets with more than two hashtags, for example, see a significant drop in engagement. On the other hand, the more hashtags you use on Instagram, the more attention you will receive.
Use hashtags only in posts relevant to the topic. Using mismatched hashtags just to get attention won’t do you any favors, as people quickly get annoyed if they can’t find what they’re looking for.
Only use relevant keywords and phrases for specific search words on your topics.
Not #spam #with #hashtags. Over-tagging a single post or adding it to every word will make your post unreadable.
Find the proper hashtags for your posts and communities with these tools.
For popular hashtags on Twitter, use Hashtagify or Top-Hashtags, and for Instagram, use Top-Hashtags. In addition, you can use Tagged to look up the definition of popular hashtags or create your own.
5. Use emoticons to add personality to your social media posts.
The Unicode standard now contains 2,666 emojis. Emoji-based marketing communications have surged by 775% year over year. Emojis can be utilized in corporate communication to engage with your audience and private chats. Emojis offer a rich storytelling language that, when used effectively, can help with branding. Emojis in a Facebook post, for example, can increase likes by 57%, comments by 33%, and shares by 33%.
Make sure your emojis are appropriate for your message. Don’t join the emoji bandwagon just for the sake of having them.
There are many emojis out there, and some of them are easy to misunderstand. Use only emojis that your audience will comprehend. Always double-check that the meaning is clear.
Keep your brand messages consistent. For example, if you’re advocating severe business service, don’t blow your audience kisses.
6. Choose the correct post format for your social media posts
Like Twitter, Facebook, and LinkedIn, some networks offer two general post formats: link post format and image post format.
When you share a standard link post, the preview will display and share your featured image, which you have specified in your correspondence meta tags (Open Graph / Twitter Card parameters). When sharing content with multiple visuals, such as a blog post with statistics and infographics or a tutorial with numerous screenshots, try the image post format for your visuals, one at a time, to get back to sharing your post. Use a separate comment with each visual and refer to the image’s content. Schedule them at different times and days. This will bring even more variation to your posts and allow you to re-share your content multiple times without repeating your post. Sometimes posts with images perform much better in terms of engagement than posts with links, so experiment with both formats and track your results. Choosing different post formats will help you get your content in front of more people and extend its life.
A professional content marketing agency can guide you to get the desired results for your brand. A professional SEO content writing agency has served many projects and helped brands to build their strong presence; when are you going to do it.