It is not easy to optimize page speed, and most websites fail in it, which is how they lose their revenue. Most digital marketers ignore page speed optimization without knowing its worth in your business. If you do not optimize your page speed, your web page will take more extended loading, decreasing people’s interest. A delay in opening a web page will cause poor customer satisfaction, decreased conversions, and fewer page views. The slow page speed can be due to the size of images or the problems in the server. You can maintain your rankings and visibility by reducing the web page’s loading time. 

You must have a quick and easy site that can assure a better user experience. When the websites get ranked by Google, page speed is under its attention. It takes a few seconds to optimize page speed, and if you do not work on page speed, you will see a fall in your sales as people will not engage well with your website. These things show that it is essential to have a fast page speed that helps you get more traffic, rank high on Google, make high profits in your sales, and have better conversions. In addition, if you have a good loading speed, users find it easy to get to you.

Here are some ways that are used by content marketing companies in India to optimize page speed for generating more traffic and conversions:

1) Decrease the Number of HTTP Requests:

All the file elements like images, styles, or fonts require HTTP requests, and these calls can cause a decrease in page speed. It will make a huge problem if you add Java or HTML files to your page. If you use all these elements on your page that require an HTTP request, then your page speed cannot get better. So, you have to decrease the HTTP requests for a better page speed by merging more than one Java or CSS file into one file. You can use sprites when they are frequently used for images, or fonts like iconic instead of ideas wherever you can. 

2) Combine Files in One File:

You have many important files on your web page that determine the overall appearance of your website, but these files can reduce the page speed. So, you have to reduce the number of files by combining the files in one file. You can remove all the unrequited extra fonts, spaces, codes, and images. If your page has more than one Java or CSS file, you must combine them and put them in one file using Word Press. After minifying the files, check your web page thoroughly if they are correctly compressed or not.

3) Enable Caching of Browse:

The web page has many files and elements stored, which is very important for the page. If we enable browse caching, there is no need to request HTTP every time to open a file. You can add files on the visited page, so the visitors do not have to waste their time ordering HTTP. The browser will load the page itself for any cached element without asking for HTTP calls. 

4) Permit Compression: 

You can significantly decrease the time to download heavy files by using compression. These files like HTML or JavaScript get downloaded as compressed files, and once they get to the browser, they again get decompressed. 

5) Compressing Files and Images:

The less time you put files’ weight on your page, the less time it will need to load the page. But compressing HTML, CSS, or JavaScript is not straightforward because you have to ensure that the data remain the same after compression. Similarly, large images can slow down the page speed, and you cannot remove them from the page. You have to decrease the size of the picture by cropping it, or you can use a width parameter to adjust the photos to the required size. One can use images present in the HTML of the website SRC set, which allows the browser to choose, download, and display the appropriate size of the image based on the size of the device’s screen. You can also compress videos by optimizing them and decreasing their length. If you get the right content marketing services from a prestigious SEO content writing agency then you don’t have to worry about compressing the images yourself instead they will send you the pre-compressed 

6) Save UDN and Caching:

Caching the files ensures your web server is storing a fixed copy of all the web pages so they can deliver them more efficiently and quickly to a visitor’s browser. In addition, a CDN allows these fixed copies to be dispersed to necessary servers throughout the world so that a visitor’s browser can easily download them from the server. This method can increase the loading speed of the page very effectively.

7) Diminish the Budget Web Hosting:

These days, many people are more eager to save money, and they do this by compromising the quality and choosing some cheap web hosting. The cheap hosting source can fit many websites on a server that reducing the efficiency of the server. Your website will work and stay available most of the time as it stays with most of the web hosts, but it will decrease the page speed. The web page will load very slowly, and the visitors will get tired and frustrated before even transforming into buyers. People will come to your page if they do not have to waste their time waiting for the page to load. People will visit your site for long enough to do what they came to do, whether that means getting a solution, buying a product, or some other personal objectives. If you slow them down for a little bit, they will likely never return to your site and leave without converting into regular customers. 

If your page speed is high and low load time, people will have a keen interest in visiting your website for prompt service. Once you reduce the load time make sure that the content on your website is user-friendly for the audience to better understand your business offerings. You can approach the best SEO writing services provider from a creative content company to get content that is both Users as well as SEO-friendly.