If you are in the process of creating a website, one of your top priorities is writing engaging and engaging content for your site. If this is your first time (or your second or third, it takes a while to learn the skill of writing quality content!), You may not be sure what you should and should not write. The content of a successful website attracts both Internet viewers and search engines, but serving both can be intimidating.
Do not panic! We have compiled the top 7 recommendations to show you how to write website content that improves the appearance, readability, and SEO effectiveness of your new site. Follow these tips when you’re writing and compiling your website content, and you can reap the rewards of writing quality content when your new site is live.
1. Set clear goals
The most effective website content writing will follow a specific content strategy. If you work for a client, your report should guide you to the goal. When it’s a piece for your own site, carefully describe what you want to achieve and how that will serve the top-level strategy.
“Build your message based on the goals you want to achieve.” —Julia McCoy, Kissmetrics
Website Content Writing – Select Good Keywords 2. Select Good Keywords
Before the actual research can begin, identify the SEO keywords that will work best for your topic. Many tools, including the Google Adwords Keyword Planner, will help you do this. Once you’ve settled on your topic and keywords, you’ll be better positioned to find suitable sources.
“For brands to be successful in reaching consumers, they will need to create compelling and branded content.” —Noah Brier, recode
Website Content Writing – Build a Solid Foundation Based on Research 3. Build a Strong Foundation Based on Research
Many writers are asked to develop topics in which they specialize. But, website content writing often requires you to research topics with which you have limited experience.
Therefore, solid research is the foundation on which good website content writing is built. There is always a limit on how much you can put into each piece, so try to work efficiently.
Gather as much customer information as possible. When diving into research mode, paste plain notes and source links into a basic text file. Once you finish a decent first draft, hand it over to an interested colleague or client to confirm the case you have made.
Review your comments, make improvements, and repeat. With each iteration of this process, the writing of your website content will improve.
Website Content Writing – Simplify Complex Ideas 4. Simplify Complex Ideas
Website content writing often requires you to explain complex challenges and solutions in a way that almost anyone would understand.
Persuasion is enhanced by simplification. Therefore, divide complex ideas into smaller parts. Use simple words and active language.
Keep your message short and clear. Studies have shown that some of the best calls to action are under 150 characters long. “—Julia McCoy, Kissmetrics
Suppose you need to communicate the entire solution in a small brochure panel. Another tactic is to imagine that you need to explain the concept to a 12-year-old.
Certainly, the wording of the website content does not have to be limited only to the text. Carefully organized visuals can be transformed into powerful infographics and workflow diagrams to help readers quickly analyze complex concepts.
5. Apply your unique voice
Although you want to get your ideas across quickly, sometimes entertaining and engaging with humor is okay. Don’t be afraid to let your unique voice shine. Remember, you are writing directly to one person. Have fun with it.
6. Hear from the copywriter inside
Although writing website content often requires you to explain a topic in a simple and engaging way, it pays to think like a copywriter.
Website Content Writing: Hear From The In-House Writer Content writing actually has a lot in common with copywriting. In a blog post, you may have more license to incorporate humor and use a narrative approach. However, key copywriting traits like active voice, positive tone, and clear benefits will help your work shine.
Remember, from the moment someone lands on your site or web page, they start to judge, “How will this make my day easier?” “Can these ideas really help me generate more income?” “Exactly how will this reduce annual costs?”
If the writing of your website content doesn’t address those issues, they may lose interest.
7. Add a call to action
Writing a persuasive call to action (CTA) is a fascinating topic that you should definitely spend more time on. What motivates us to click links and submit information through web forms?
“Small Business Trends indicates that 70% of most B2B websites lack a call to action. This rookie mistake is automatically affecting that website’s relationship with customers and ultimately its competitiveness and profit margins. “—Julia McCoy, Kissmetrics
Just remember to ask your reader for an action. Whether it’s a simple request to click, buy, or send your email address, if it was worth investing time in writing the website content, it is surely worth asking your visitor to take a specific action.
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