One Big Introduction to Content Marketing

How is an online presence superior to traditional advertising?

The changes you are free to make to your website at any time can be explicitly designed to help you identify and draw in and target new clientele. So, what can a yellow pages ad, or any type of fixed format, fixed price ad does that even begins to compare with that?

How does it work?

You already know that when you use Google to search for something, you type in a keyword that has something to do with what you're looking for, and then you get some results back. That is precisely how people are searching for your company today. So, you should take advantage of this! 

Let’s look at an example.

If you live in India, Dubai, Australia or United Kingdom and your garden tractor's engine just broke down, you'll probably go to Google and search for engine parts or engine service in the respective place. Because you need to mow your lawn, the first business that appears on the first page that appeals to you and has what you need is likely to get your business. But what would have happened if that store owner’s website didn’t’come up on the search results list, even though he did stock the parts you need? You never knew he existed, and you would have probably gone to his competition, who did appear on the search results list, and you would have gone on not knowing anything about this other business. That first store owner would have given up that business – your business – to his competition, without even knowing that he did that because he didn’t’do his search engine optimizing homework for his website. And it happens all the time, all over town, right here.

What should the first owner of the store have done?

The first store owner should have taken steps to ensure that his website appeared at the top of the search results for all keywords relating to "engine parts or lawn engine service India," or for all variations on that phrase that people are likely to use about lawn engines and India. Perhaps he didn't do it because he was still stuck in the yellow page’s mindset. How many people still think the old-fashioned way? If you live in an area where people are still thinking about how the yellow pages worked and are only beginning to think about this new content marketing way, you are in a great position.

The major search engines

Google, YouTube, Bing, and Yahoo are listed in descending order of importance. These four search engines account for approximately 99 per cent of all online searches. Google's search algorithms are the most important and complex. If you rank well on Google, you will automatically rank well on Bing and Yahoo. Bing and Yahoo's algorithms are less complex and change less frequently. If you follow the rules for Google ranking, you will rank well in Bing and Yahoo much sooner than in Google. Knowing how to rank in the Google system encompasses everything and is the most crucial search engine to comprehend. Even though YouTube is not commonly thought of as a search engine, it is. YouTube is the second most popular search engine after Google. Keep in mind that Google has owned YouTube for several years. Keep in mind that Google has owned YouTube for a couple of years now. That means that Google search algorithms are set up in favour of YouTube hosted videos, and it’s perhaps the biggest reason that embedding YouTube videos into your web pages is vital to enhancing your standing with Google searches.

Search Engine Algorithms

A mathematical formula is referred to as an algorithm. Google uses a complex algorithm to evaluate every page on the internet. There are probably several hundred factors that they consider about what is on your website and who has links to it on their websites. Keep in mind that all of those 200 factors do not have equal weight. This is because they use a complex evaluation algorithm, which changes, probably on an almost daily basis. The factors they examine can be broken down into two major categories called “on page” and “off-page” factors. Something has to be “on a page”! Your collection of pages is called your website.

The value of a website

Everybody is online!

 If you’re going to get your products found in online searches, your product and service information content must have a home where it can live and be seen. Just getting a website doesn’t win the business race! Every company faces competition, and every company competes to increase revenue by finding new ways to reach a more extensive customer base online. That means you're constantly competing for online attention with other businesses. They win if you choose not to compete, but they do. Having a website only puts you on the same starting grid as your competitors, who also have websites. You're all getting ready to race. When the gun goes off, you must have your website up and running faster than it can. In other words, if you do your research on keywords and search habits, your website will rank higher than your competitors for the exact search term. The more effort you put into ranking your website above the competition in the searches you know are essential to your business, the more frequently your content will be read over the competition's material.

Launching your presence online

If you want to beat your competitors, you must first race to the top of search results that can be done with the help of content marketing, so make sure you hire the top content writing agencies in India. Then, when the results are displayed, you will win if your content, not theirs, is at the top! Because content marketing in digital marketing plays a crucial role. Text and video are the most important types of content for a website, with images likely coming in third. You can use all three separately or in conjunction with your website. The more content you can publish online, the more likely it will be found, watched, read, or listened to. Blog posts, videos, online articles, podcasts, and other forms of online content abound.  Well-presented content builds your “brand” and influences how people perceive you as an authority in your field. 

 If you don’t do it, it won’t happen!

You can possess a beautiful website that might even contain a lot of helpful information. Still, if you don’t take advantage of understanding what Google wants to see to get you ranked in its system, then your fabulous website is just going to sit and look pretty. It won't get the attention it deserves. However, the more content you create, the more people will find it, and your online presence does not have to be limited to your website.

Let’s not forget to give “off-page” SEO some recognition.

 So far, we've only discussed "on page" SEO. “On-page” SEO refers to what happens on the page and deals primarily with how keywords are used in text and picture content on both pages and blog posts.  “Off-page” SEO deals primarily with backlinks. It is essential and significant to Google when your site gets a link from other websites, which their system considers substantial. However, Backlinking is an entire pseudo-science of its own; the rules vary according to Google’s ever-evolving search engine algorithm. Thus, Backlinking SEO is a complex topic of its own, not addressed in this article except to mention its existence. “Off-page” SEO often plays second fiddle to the more obvious “on page” factors which primarily involve the practical placement and use of keywords. Of course, it’s easiest to first get a good command of on-page SEO before moving on to the study of backlinks, and it’s probably fair to say that, in general, great SEO is approximately a 50/50 mix of off-page and on-page SEO factors.

More on the concept of targeting customers

Search engines help people target their customers in content marketing, and the essential website is a “catch-all” target. The basic website includes all of the most critical information you need to present, such as who you are, where you are, your essential products and services, and of course, your contact information. Adding a blog to your site broadens its targeting capabilities, allowing your site to capture a broader range of searchers who would otherwise pass by.

Blogs and Blog Posts

Blogging content usually includes short articles, pictures, and YouTube videos. The blog allows your website to grow, post by post, without altering anything in its basic structure. Its growth widens the target, catching more and more online searchers as it develops. Maintaining a blog gives you an always-growing library of content that features the keywords necessary to find your website in Google searches. As time passes and your business grows, you'll notice that you begin to identify new keywords important to your new venture. Maybe it's just new ideas, or perhaps your company launches an entirely new line of products or services. As new ideas emerge in your business, you can write a new blog post about each of them. Every one of them increases the tendency for your website to be found because you are beginning to discover more and more search terms that are being used, which are essential to attracting new business to you—thinking to hire blog writers in Mumbai? Contact us and get the best blog writers in Mumbai.

What search engines do for you and all

There’s only one reason that search engines exist, and that’s to deliver the best answer to the question, or keyword, Google robots in action.

That has been typed in. If it doesn’t do an excellent job of that, then people won’t use it, and the search engine won’t make any money either. Google does what it does, based on its best understanding of how people search. They make their best guess where the keywords people are searching for might appear in your content. So, if you put keywords in those places, Google will see them and people searching for them will find your content in their results list. If you don’t, you might get overlooked. At this time, there is no way for search engines to identify what is in a picture of a video's content unless we tell them. When their robot messenger comes around and looks at your web pages, it only sees ones and zeros in the picture data. That robot is not sophisticated enough to look at a picture or video data and decide what it is. So, that means that besides putting your keywords in the right places in your text, you also have to tell Google what’s in your pictures, and you have to tell YouTube what’s in your videos. If you don’t tell Google what an image is about, then having the picture in your post isn’t doing anything for you in terms of SEO, even though it might look good. In SEO, the objective is to get more people to find your content in searches. SEO generates viewers of your content.

That was just a basic introduction to content marketing. Check out the other detailed guide on the resources page or browse through the blogs page for more details. For the best quality content service that will drive growth for your business and increase sales, get in touch with our expert content writing team in Mumbai, as we are the top content marketing agency in Mumbai. So, stay tuned, and congratulations if you made it to the end without skipping a beat!